If you’ve ever wondered what’s up with all the pickles around here, you’re not alone—and there’s a pretty good reason.

For years, I lived with undiagnosed ADHD, not fully understanding why my brain worked the way it did. I spent a lot of that time masking my symptoms, feeling ashamed of my quirks, and constantly finding myself “in a pickle”—tangled up in being overwhelmed, forgetfulness, impulsivity, and a million unfinished projects. Sound familiar?

Oddly enough, realizing just how often I was “in a pickle” is what sparked the idea for this entire brand. Pickles became a metaphor: a way to celebrate being different in a world that often expects you to be a cucumber—smooth, polished, and predictable. But here’s the thing: cucumbers are fine, but pickles? Pickles have flavor. They’ve been through some stuff, and they come out tangy, bold, and totally unique.

This brand is a tribute to all the fellow “pickles” out there—especially those of us with ADHD and other neurodivergent minds—who are learning to embrace our beautifully brined brains instead of hiding them. Plus, I mean... I really freaking love pickles.